From a press release
DC Brau Brewing Company and The Washington Blade are teaming up again on a special can of Brau Pils for this summer’s PRIDE celebration, and they want you to design it. Creatives from throughout the D.C. region are invited to submit their original designs for consideration to The Washington Bladefor a limited-edition “PRIDE PILS” can.
“We continue to be proud of this partnership with The Washington Blade and what we’ve been able to do together for worthwhile causes in D.C.’s LGBT community,” says DC Brau’s CEO & co-founder Brandon Skall. “Last year, we were able to donate more than $7,700 to SMYAL and The Blade Foundation from the sale of the PRIDE PILS cans designed by Josette Matoto, and we’re excited to go even bigger this summer!”
Approximately 1,400 cases of Brau Pils will be re-packaged as PRIDE PILS for distribution during PRIDE 2018 this June in Washington, D.C. The winning can design will be chosen through a multi-step process that includes a period of public voting on the Blade’s website from March 12–23 to narrow the field to three top contenders, one of which will ultimately work with DC Brau to finalize the artwork for production.
"The Washington Blade is excited to continue our partnership with DC Brau that allows the LGBT community to showcase themselves in a creative way," said Bladepublisher Lynne Brown. “We can’t wait to see how the designs showcase the diversity of our community.”
Proceeds from the sale of PRIDE PILS will benefit local LGBTQ youth empowerment program, SMYAL (smyal.org), and The Blade Foundation (www.washingtonbladefoundation.org), which is dedicated to funding new enterprise journalism projects and encouraging the next generation of LGBT journalists.
“This creative, charitable collaboration is about far more to us than selling beer during PRIDE,” says Mari Rodela, the brewery’s chief community and culture officer. “We get to work with amazing individuals and organizations throughout the year; but knowing that two worthwhile organizations greatly benefit from the time and talent everyone involved generously donates, makes the PRIDE PILS project even more special to us.”
For all Pride Can Design Contest details and to submit an entry, visit www.washingtonblade.com/dcbrau. Deadline for design submissions is Friday, March 5 at 11:59 p.m. EST. Must be 21 years or older to participate.