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Beer News: URKontinent – Dogfish Head / Google Collaboration

Not sure how I feel about this, but I suppose any collaboration that involves people outside of the brewing industry is of interest. I like how Google involved their internal groups to collectively submit ideas for this beer.  The Google hangout sessions in the video that were recorded during the actual brew day is a pretty cool approach and perhaps the best use of this platform I’ve seen thus far.

Tell us what you think!  Will this Belgian concoction see the light of day outside of Rehoboth?

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