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New Belgium Confirms East Coast Expansion

As most of you already know we have been pursuing this rumor for over a week now and have received confirmation directly from New Belgium Media Relations.

Update: Just to be clear and set expectations; New Belgium is in the very early stages of expansion and it will be towards the end of the year before you get a Fat Tire at your local.

They were kind enough to make their plans about our market public a lot sooner than they typically do.

New Belgium Brewing Plans East Coast Market Expansion in 2011

Nation’s third-largest craft brewer to open Maryland, Virginia and Washington, DC

FORT COLLINS – New Belgium Brewing, maker of Fat Tire Amber Ale, announced plans today to expand their market territory along the eastern seaboard. The Colorado brewer will open Virginia, Maryland and Washington, D.C. in September of 2011. The added territory will bring the nation’s third-largest craft brewer to 29 states.

“We had significant expansion in 2009 when we added five states,” said New Belgium Sales Director, Joe Menetre. “We wanted to make sure we had the capacity to keep up with that demand, so we expanded our fermentation cellar to address future growth as well. We’re looking forward to selling our beers in and around the nation’s capitol.”

No decisions have been made regarding distributor partners, brands or package for the new markets.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

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