SAVOR: An American Craft Beer & Food Experience, the premier craft beer event in Washington, DC, sold out in only ten minutes this afternoon (pre-sale tickets sold out in two days.) SAVOR, sponsored by the Brewers Association, features 136 craft beers from 68 breweries paired with 35+ sweet and savory appetizers. The event will host 2,000 guests including brewers and volunteers.
The event has grown tremendously in only three short years. In 2008 the last tickets were sold the week of the event. In 2009, the event sold out eight weeks before the event. This year it only took 10 minutes! What do you do for an encore?
I asked the Brewers Association if they were considering expanding the event to a larger venue in 2011. Julia Herz, the Craft Beer Program Director at the Brewers Association told me they were only thinking about the 2010 event and making it the best craft beer experience it can be and will worry about 2011 later. “There has been a phenomenally encouraging response, especially considering the economy. Our goal is to deliver something you won’t see anywhere else in the country.”