Countless new ready-to-drink beverages, seltzers, and other canned beverages are flooding the market. One of the newest, and currently only available in Western New York, is Norwhey.

This is made from fermented yogurt whey, that would otherwise be waste. Co-founder, and Cornell University Professor, Sam Alcaine joins the show to talk about Norwhey and his journey through the world of fermented beverages.

Shoutouts: Miller Coors, NY Dairy Promotional BoardDoc Luces (DENVER), Tepache, Pulque