Hard seltzers are a rapidly growing market segment that is projected to grow even more in the coming years. Craft brewers are embracing the trend and the selection is never-ending.

Thankfully, Eric McCrory, Sr. Manager of Product Education + Culinary at The Boston Beer Company, (and Advanced Cicerone) was willing to join the show this week to give a quick Hard Seltzer 101, specifically how it’s made. As usual, the show takes a few detours, but we get there eventually!

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