Earlier this year, we broke the news that New Belgium was indeed expanding to our fair city. Since then, it’s been a waiting game for us all as New Belgium planned its distribution strategy.
Well, my friends, the wait is almost over. We learned today that the official launch will be on August 22,2011. That’s right – less than three weeks away!
Premium Distributors of DC and New Belgium will enter the market with the following products – all of which will be available only in 22 oz bomber bottles at craft beer venues in DC, Maryland, and Virgina.
Hoptober (Fall seasonal golden ale)
Kick (New product from Lips of Faith series)
Super Cru (20th Anniversary Lips of Faith beer)
22 oz bombers is the only size available now, with draft options becoming available in a few months.
But wait, there’s more!
Prior to the official launch, New Belgium will be offered on the DC Beer Week Craft Beer Cruise on August 14th. No less than three of the launch-day beers will be available to this year’s cruise participants, so expect these tickets to go fast. Click here to buy now.
Join us on the Craft Beer Cruise to get a taste of some of the delicious New Belgium beers that you can soon stock in your fridge.